In recent years, we do not take a step without music. For some people it is the background for running, other feel more awake with music on the way to work, for some people it helps to concentrate while working, relax, or have the best time in a party. Only the habits, ways and devices used to listen to music are constantly changing. Currently, the biggest battle is raging between music and video streaming platforms. There was a time when people listened to music on phonographs and cassette players. They were outperformed by CD players, and later the digital format of MP3 conquered the music industry. And while vinyl record sales have been growing again over the past decade, this is and will remain just a tiny niche compared to the impressive pace of music streaming and broadcasting services and major music platforms like Spotify.
People Want to Watch Music
It turns out that people often listen to music while they are watching music videos on platforms like YouTube. A recent IFPI survey where participated more than 34,000 respondents from 21 countries revealed that video platforms account for as much as 47 percent of music listening time. As many as 77 percent of respondents said they had listened to music on YouTube at least once in the past month. Another international company of research Nielsen points to an even bigger gap: according to the numbers, out of 5.1 trillion music broadcasts that were released during the year of 2019, 66 percent were viewed on video platforms, and only the remaining 33 percent were listened to on music platforms.
Less Stealing, But Less Buying Also
The popularity of music videos can be affected by the fact that YouTube remains a completely free platform that does not require registration, and has almost no restrictions, except the fact that it shows ads. But somehow you have to pay for the music you are listening. However, free music streaming alternatives make a significant contribution to reducing music piracy. According to the IFPI, about one of four respondents (27 percent) admitted that they were listening to music illegally in the past month in 2019, while a year ago the statistics of such piracy cases reached to 38 percent. Nielsen noticed the drop of album sales. Last year, the sales of albums recorded on physical media reached only 15 percent, while sales of digital recordings were 25 percent lower than the level of 2018.
Not Taking Full Advantage of Opportunities
In general, worldwide music consumption is recovering. While the popularity of music platforms is growing extremely fast, not everyone knows and takes full advantage of the opportunities they offer. Spotify offers a lot of services, but most people are satisfied with only the basic features of this platform. A great example is the feature called Sleep Timer. People who like to fall asleep with music can take advantage of the sleep timer feature, which pauses the playlist at a set time. You can find this feature in the mobile app by launching the playlist, clicking on the three dots in the upper right corner and selecting the Sleep timer mode.