Anywhere and everywhere! If you’re trying to make a name for yourself now is no time to be picky. It’s easy to think that we’re too good for certain places, won’t fit in other or will simply go down like a lead balloon. Well the truth is you won’t know until you find out. If you’re too good then you’ll be the best there, you may not fit but people might still enjoy you and if it seems like everyone there isn’t enjoying your gig you never know, you may make one fan whilst there and that is all that matters. The more places you play the more people will know you and the more practise you’ll get, it’s a win-win situation.
Whenever you get a chance to promote your band, do it. Put up posters, make stickers, get on social media and post as much as you can, get on notice boards and gig posters whenever possible. Again, you are making sure that everybody sees who you are and knows just when and where you are playing. The more notoriety you build up locally, the more likely it is that people higher up will notice you. Try and get played on local radio stations, podcasts, wherever possible.
Play well, play very well. Promoting your band is so important, in a strange way it can even be more important than the content you produce. That being said if you and your band practice nonstop, practise until your fingers bleed as the old adage goes, then you’ll not only be heard of but you’ll have the added bonus of actually being a quality band too.
Give Yourself a Look
It’s no mystery that branding is one of the most important aspects of advertising and as a band you and your band mates are the brand. It’s important that you master a look, it might be subtle, or it may be extreme but it’s certainly worth considering. Odds are if people see something uniform, they are more likely to remember it. Extreme examples are bands like KISS, KORN or ICP where as more subtle examples can be found in bands like The Beatles or The Beach Boys. This doesn’t mean you all have to wear the same thing but rather think of yourselves as characters in your fans eyes, try to live up to those characters with what you wear and how you act on stage and people will click with that.
Grow a Dedicated Fan Base
It’s perhaps easier said than done but fostering a dedicated fan base will help you to keep getting gigs and spread the word about your band. Think of getting merchandise like t-shirts, badges, tote bags, whatever you can think of and you can even give them to your fans for free. Think of it as part of your marketing, not only will they appreciate it and love you even more for it but they’ll be wearing or using the items in public too so everyone will know your name.